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MITSUBISHI FORKLIFT TRUCKS ANNOUNCES
THE RENAMING OF ITS HOUSTON DEALER
Lone Star Lift is now Mitsubishi Forklift Trucks of Houston
HOUSTON (August 20, 2008) - Mitsubishi Forklift Trucks, known for its value and long-term reliability, today announced the name change of its Houston dealership from Lone Star Lift to Mitsubishi Forklift Trucks of Houston.
The business, which serves as a full-service factory store dealer, will maintain current operations and staff at the company. "As an established brand in the industry, Mitsubishi Forklift Trucks has provided reliable, cost-effective equipment and services to businesses for years," said Kent Eudy, vice president of marketing, Mitsubishi Forklift Trucks. "As such, it was important for us to make sure our factory-direct store was easily identifiable for customers looking to purchase or rent our world renowned brand of forklift trucks and to purchase parts."
In addition to the name change, the retail service center will also relocate to 2011 W. Sam Houston Parkway N., improving the accessibility of the factory's retail store for its customers.
"The factory-direct concept has yielded great success in Houston since we opened in 2005," said Allen Dockery, general manager of Mitsubishi Forklift Trucks of Houston. "We are confident that the name change and new location will help us to build on this momentum, and we look forward to continued growth, providing superior equipment and services to our Houston customers."
For more information about the Houston dealership visit www.mitlifthouston.com, or call (713) 365-7600.
About Mitsubishi Forklift Trucks
Mitsubishi Forklift Trucks are Ready, Reliable and Right on the Money.
Mitsubishi Forklift Trucks provides customers with reliable forklift trucks that deliver exceptional value, ideal for today's fast-moving material handling applications. Mitsubishi Forklift Trucks feature a selection of forklift truck models, ranging in capacity from 2,500 to 15,500 pounds. For more information on the Mitsubishi Forklift Trucks product line, visit www.mit-lift.com or call 1-888-MIT-LIFT.
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